Printable aluminum cans find applications in several sectors, the most dominant being beverages due to their ease of recycling and basically because of branding, but are increasingly finding wider uses in other sectors. One of the very common uses is for soft drinks and energy drinks, where they can display bright, eye-catching graphics that will raise brand visibility and appeal on crowded store shelves. The flexibility in design allows beverage companies to highlight flavors, ingredients, or seasonal themes that attract different segments of customers. Energy drink brands are good examples of using bright bold colors and metallic finishes to convey energy and excitement in an attempt to appeal to a younger demographic.
In conclusion, it has also been an ideal packaging medium for craft breweries. Popular sizes among craft beer makers are 12oz and 16oz, where the printable surface area is used to carry unique artwork reflective of their brand identity and the personality of each beer. According to data provided by the Brewers Association, this industry segment of craft beer has seen almost an 8% year-over-year growth, much of it coming from appealing can designs that arrest the attention of customers. Cans with custom prints help differentiate these products in a marketplace dominated by unique flavors and experimental brews.
Beyond beverages, are also used in personal care and household products. Such products include dry shampoo, shaving cream, and even food items like ready-to-drink protein shakes, which are being accorded protection by aluminum and the appealing prospects of printed designs. These cans offer high barriers to both light and air, maintaining product freshness and prolonging shelf life-especially important for products sensitive to temperature and light. The personal care industry values the sleek, modern look of an aluminum can. It is consistent with a premium brand image that appeals to the consumers with ecological awareness, since aluminum is 100% recyclable.
With the growing consumer trends towards green packaging, the usage of printable aluminum cans in promoting sustainability has also increased. According to the Aluminum Association, the current recycling rate for aluminum cans is at 75%, making them the most recycled beverage container in the world. Such factors make it popular among companies desiring to show their green footprints through the usage of aluminum.
As Emma Reed, packaging designer, says, "Printable aluminum cans are flexible marketing mediums meeting the practical requirements of durability and recyclability." With immense design flexibility, printable aluminum cans represent an active method by which brands communicate with customers while following industrial requirements and working towards sustainability-a factor appealing to industries.