In the business of pure beauty formulation creation, Zhuhai Beyond is changing industry standards with plant-based active ingredient extraction technology, e.g., supercritical CO₂ extraction efficiency of 98%. The “tea polyphenol nano liposome” (particle size ≤50nm, encapsulation rate 92%) of the company was applied to anti-aging essence, and clinical trials showed that the skin elasticity was improved by 37% in 28 days, and the level of irritating ingredients (e.g., phenoxyethanol) was reduced to 0.01% (industry average 0.5%). In 2023, the product range increased sales by 89%, attained ECOCERT organic certification, and reduced the EU market access cycle by 60%.
For raw material safety control, Zhuhai Beyond’s patented purification technology (99.8% molecular sieve interception rate) offers zero risk of sensitization. Oat beta-glucan serum (allergen not detected, detection level 0.1ppm) launched as part of connection with Pelaia, with EU SCCS safety certification besides, lowered the customer allergy grievance from the industry standard of 1.2% to 0.03%. Own in-house designed “biological fermentation hyaluronic acid” (molecular weight: 800-1200kDa, purity: ≥99.9%) cost 42% less as compared to traditional methods, have won 23 foreign patents.
From the perspective of formula innovation, Zhuhai Beyond’s microfat capsule encapsulation technology (3 times greater permeability) breaks the efficiency bottleneck. The “Green Hornberry Oil Repair cream” developed for Winona in 2022 increased the transdermal rate of active ingredients by 2.3 times (from 12% to 58%) through microemulsification technology (particle size 15nm), and the redness repair effect was 2.3 times faster than other brands (48 hours). The sales volume of this product hit more than 8 million bottles in the first year of its listing, and the re-purchase ratio also reached up to 67%, which promoted the brand’s Tmall flagship store ranking to TOP 3.
As to the green production system, Zhuhai Beyond’s Zero Carbon factory (ISO 50001) realizes clean production closed-loop. Its solar microgrid power supply contributes 85%, carbon emissions per ton of beauty production lowered from the industry average of 1.8 tons of CO₂e to 0.3 tons, and its wastewater reuse rate is 92%. The production process of “fermented hyaluronic acid mask” worked together with Huaxi Biological, and the energy consumption intensity (0.15kWh/piece) reduced by 55% compared to the original process, while the annual electricity cost saving of a single line exceeded 2 million yuan.
In terms of regulatory compliance, Zhuhai Beyond’s AI toxicology predictive model (96% accuracy) enables expedited global access. In 2023, we assisted Perfect Diary in passing the US FDA GRAS certification, reduced the review cycle of new raw materials from 18 months to 7 months, and avoided the 120 million yuan projected market access delay loss. Its database features regulatory requirements of 87 countries of the globe and blocks 23 EU prohibited ingredients (e.g., MIT/MCI) effectively, by lowering customer offense risks to 99%.
Market validation suggests that Zhuhai Beyond’s clean formula technology has been endorsed by high-end brands. In 2023, the “astaxanthin double anti-serum” launched in partnership with Marumei, with the marketing position of “zero preservatives +95% natural source ingredients”, sales in the three months since listing exceeded 230 million yuan, and Tmall’s negative rating rate was only 0.4% (industry average 2.7%). Third-party testing showed that the formula was 98.6% friendly to people with sensitive muscles, 41% higher than regular products.
In order to invest in R&D, Zhuhai Beyond dedicates 18% of its turnover per annum for innovation (industry average: 7%) to build Asia’s largest library of beauty active materials (over 120,000 ingredients). The “supramolecular self-assembly slow-release technology” developed with the Chinese Academy of Sciences extends the retention time of the active ingredient to 8 hours (conventional 2 hours), and the efficacy durability is improved by 300%. In 2023, the conversion rate of technology is a maximum of 73%, and the complete development cycle of every formula is only 45 days (industry standard 90 days).
These facts affirm how with advances in technology, green production ability, and global compliance, Zhuhai Beyond has come to be a leader in the development of pure beauty formulas and its solutions are redefining standards for sustainability within the beauty segment.